Care Guide
Caring For Your Pashmina
A Pashmina is shaped over months, by hand, in Kashmir. With thoughtful care, it will accompany you for decades, softening gently with every season it is worn.
This is not a list of instructions.
It is an introduction to living with something made to last.
Before It Is a Garment
Before it is a garment, a Pashmina is a fibre, combed by hand from the underbelly of amountain goat, carried down from the high pastures of Ladakh, and spun by artisans whose families have done this work for generations. What you are holding did not begin in afactory. It began on a mountainside.
FIRST TOUCH
HOW TO READ YOUR PASHMINA
A Universal Care Language
AFTER EACH WEARING
AIR
After wearing, let your Pashmina rest in open air before it is folded away.
FOLD
Store it folded, along its natural lines. Never on a hanger.
REFRESH
Fresh air restores a Pashmina far more often than washing ever needs to.
WHEN NOT WORN
WHEN IT NEEDS ATTENTION
Recommended, and Not
WITH YOU, WHEREVER YOU GO
WHAT HANDWORK LEAVES BEHIND
The Beauty of Authenticity
No two Pashminas are ever quite the same, and that is the point, not the exception. A small variation in a border, a thread that catches slightly with wear, a softness that was not there on the first day: these are not flaws to correct. They are proof that a hand, not a machine, made this.
Gentle pilling over time?
The fibre settling into the shape of the body that wears it
Slight variation between pieces?
Evidence each shawl was woven once, by one weaver, not repeated by a machine
Handwoven irregularities in the border?
The signature of Kani or Sozni work- deliberate, unhurried, human
Movement in the thread with wear?
The natural behaviour of a fibre that is alive, not synthetic
A Piece That Lives With You
The most beautiful Pashminas are rarely the newest.
They become softer.
They gather memories.
They quietly become part of the life they accompany.
Chosen slowly. Worn beautifully. Kept for years.